Brightspark's New Client: Robertsons Herbs and Spices - July 2014

Brightspark's New Client: Robertsons Herbs and Spices - July 2014

RobertsonsBrightspark Communications are proudly representing Robertsons Herbs and Spices as a sponsor at all national food shows including Good, Food & Wine Show, Taste, East Coast Radio House & Garden Show and the Soweto Wine Festival.

 

 

 

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Robertsons Herbs and Spices

Brightspark Communications are proudly representing Robertsons Herbs and Spices as a sponsor at all national food shows including Good, Food & Wine Show, Taste, East Coast Radio House & Garden Show and the Soweto Wine Festival.

Jetmart

JetMart Store opening one of the biggest store in Africa - responsible for media, government protocol and invites as well as celeb invites.

East Coast Radio House & Garden Show

Appointed the PR agency for the East Coast Radio House & Garden Show since 2008. Return on investment for 2014 - R15.3M

 

Our responsibilities include:

  • Media Liaison
  • Drafting & implementing publicity plan
  • Liaising with appointed advertising agency  i.e. Assisting with copy and deadlines
  • Booking of press advertisements
  • Compiling of media kits
  • Planning and executing photoshoots
  • Compiling and distributing press releases

Volvo Golf Champions 2013

Handled all the marketing and promotions for the event including radio, print adverts, mall activations and billboards.

Eastern Cape-European Union Renewable Energy Conference

Co-ordinated the Public Relations for this event which saw delegates from the European Union attend.

East Coast Radio

Filled the PR consultancy gap for 2 months:



  • Assisted with all PR matters
  • Managed content and layout for Off-Air publication

Aids Healthcare Foundation

Appointed the South African PR agency for AHF Worldwide in 2011/2012.

 

  • The Aids Healthcare Foundation is based in the United States, Los Angeles and in 22 countries worldwide.
  • Handled all publicity for the World Aids Day March together with putting together a video message from SA to Magic Johnson who celebrated 20 years of living as an HIV positive patient.
  • Currently offering a full marketing service to AHF including PR.

Unilever Sunsilk

    Appointed to co-ordinate and manage Sunsilk Salon's National Educational Workshops in 2011.

     

Responsible for:

  • Supervising the design of promotional materials i.e. workshop  invites, information cards etc
  • Event management & co-ordination i.e. venue bookings, catering
  • Sourcing of suppliers
  • Database Management with SMS notifications

Durban Beach Festival

Handled all publicity for Durban Beach Festival 2008/2009/2011, generating approx, R3 million worth of PR Value.

 

Our involvement included:

  • Publicity & Media Relations
  • Planning  & executing photoshoots
  • Sourcing of suppliers 
  • Managing the creation of promotional materials i.e. Lanyards, Parking Discs, Media accreditation etc.
  • Event Management & On Site Support
  • Reputation Management
  • Brand Recognition

World Cup 2010 Transport for Host City & Durban Fan Park

    Handled all publicity for Durban's WC 2010 Transport arrangements which included:

     

  • All transport plans i.e. Park & Rides, Shuttles etc
  • Match Day Road Closures
  • Generating both print & broadcast value of approx. R 7 million.
  • Sub-contracted to the appointed Consortium to handle a percentage of the Durban Fan Park PR, with daily activity press releases.

Our Work

Why Use Us?

WE UNDERSTAND THE IMPORTANCE OF PR

Public Relations is the management of a company's public image that helps all target audiences understand the company, its values, services and products. Brightspark Communications recognises that public relations is most effective when it is viewed as a strategic management function supporting the business strategy and goals of the organisation.


THE OWNER

Michelle Govender

Cover of Destiny MagazineAdvertBright Spark Communications is a Marketing and Communications Company established in 2007. The company is headed by the founding member Michelle Govender.  Michelle holds a Bachelors Degree in Public Relations with (Cum Laude). She has 20 years in depth experience in PR, Marketing,  Activations and Project Management.

Michelle received recognition on the cover of Destiny Magazine as part of their mentorship program for emerging business woman.

She was also featured in the KZN Network as a leading PR specialist in Durban.